Who We Help


Follett and Dyehard share a commitment to putting our college and university partners’ brand first. As a fan, that means you’ll have every opportunity to support the teams you love, with a huge assortment of branded merchandise and new ways to celebrate on game day and beyond.

We’re taking the fan experience to new heights

Let’s Get You Game Day Ready

Dyehard by Follett’s best-in-class retail experience for collegiate teams is now available for college campuses across North America. Together, we create one-of-a-kind fan experiences that ignite passion for your team, drive attendance on game day, and build lifelong loyalty. See how we’re reimagining the collegiate athletics retail experience in store, in venue, and online.

NIL and On-Demand Merchandise

Choose from thousands of made-to-order items through our Follett On-Demand solution, branded for your team and school with no minimum orders or hidden fees. Everyone from aspiring students to alumni can celebrate their teams and players with personalized merchandise at lightning-fast lead times.

Plus, we have everything you need to get on board with the NIL revolution—from jerseys to premium sideline brand partnerships.

Pop Up Events

When our vendor partners set up at an athletic event, they do it all: enhancing the experience with memorable activities, providing top-tier assortments and service, and driving excitement and engagement that strengthens campus spirit.

Get Inspired

Check out our virtual lookbook to explore how schools of all sizes are reinventing the campus store to create memorable, authentic experiences that resonate with every member of their community.
Take a look
“The Dyehard team has done a fantastic job enhancing our onsite and online retail stores, and helped us remain nimble and focused on custom merchandise offerings and fan experiences.”
Clayton Hamilton
Internal Engagement, Finance & Capital Projects, University of Arkansas

How one campus store delivered a best-in-class fan experience

See how the Hokie Shop at Virginia Tech stocked up with an unmatched selection of gear for the biggest championship of the season.
Watch the Video