Retail experiences that elevate your brand & engage fans
We’re taking the fan experience to new heights. Our partnership with Dyehard makes it possible for campuses to offer one-of-a-kind experiences that reimagine and redefine how college athletics is celebrated. Together, we’ll find a solution that puts the spotlight on your team–online, in-store, and in-venue–to ignite fan passion, drive attendance, build loyalty, and more.
When you bring together Dyehard and Follett, the result is a laser focus on collegiate athletics and forward-thinking retail. We’ll collaborate with you to create the greatest opportunities for exposure and design a fan experience that fully supports your teams and players.
From stadium shops to mobile and pop-up experiences, we’ll help you transform any venue into the ultimate destination and tailor your merchandise selection for specific events and audiences to take your athletic brand to the next level.
When it comes to merchandise, Follett On-Demand is the future: personalized collegiate-licensed apparel, gifts, and supplies with no order minimums or hidden fees. Help every club, group, and sport show their pride with branded and personalized gear at industry-best lead times.
Get access to thousands of made-to-order items and leverage Follett relationships with all NIL licensing agencies to support every sport and opted-in athlete. Our hot market capabilities allow us to quickly launch championship lines to help your campus celebrate its wins with same-day manufacturing.
Dyehard by Follett offers a comprehensive assortment of the most in-demand products and sideline brands, which includes a range of styles, personalized jerseys, and cutting-edge merchandise. Our good, better, best pricing structure makes it easy to offer merchandise at price points that work for every fan.