3 Takeaways from the Follett x Dyehard Partnership

April 12, 2023

In January, Follett Higher Education and Dyehard Fan Supply announced big news: a one-of-a-kind partnership to create the preeminent fan retail experience in collegiate athletics.  

Here are the three takeaways you need to know about this new agreement. 

Follett and Dyehard share a commitment to putting our college and university partners’ brand first.

Dyehard Fan Supply and Follett Higher Education will maintain a strategic focus on college athletics, ensuring that collegiate athletic brands and their unique fan base get the focus and attention they deserve. 

The industry expertise of Dyehard, combined with the scale and retail operations of Follett Higher Education, will bring new opportunities to market designed to enhance the overall fan experience at college campuses.  

Dyehard—the premier retail solutions provider for America’s top sporting events, venues, and teams—will combine its retail operations into Follett’s merchandising infrastructure. This means Dyehard’s best-in-class retail experience for collegiate teams, venues, and sporting events will be available for college campuses nationwide.  

Additionally, Follett campuses will now have the opportunity to create one-of-a-kind fan experiences with support from Dyehard’s sister company RevelXP – a leading fan engagement and hospitality company with deep expertise in collegiate sports and entertainment. 

For current Follett colleges and universities, there is no change to your retail or in-venue operations. But lots of exciting opportunities are opening up for the future. 

Through Follett’s relationship with Dyehard and its sister company, RevelXP,  we’re exploring exclusive new ways to engage fans. RevelXP offers one-of-a-kind experiences that reimagine and redefine game day with memory-making experiences that ignite fan passion, drive attendance, and build loyalty.

Photo courtesy of RevelXP


  • Follett will have the capacity to extend its reach within college athletics, based on Dyehard’s expertise and deep relationships in the sports market, taking the fan retail and event experience to new heights. 
  • Current Dyehard stores will benefit from Follett’s network of partners and vendors to ensure the best merchandise selection, delivering the customized approach to fans that both Dyehard and Follett prioritize. 

What’s next? Bookmark this blog post to keep track of updates and news related to this exciting new partnership.