Who We Help

Fans

Follett and Dyehard share a commitment to putting our college and university partners’ brand first. As a fan, that means you’ll have every opportunity to support the teams you love, with a huge assortment of branded merchandise and new ways to celebrate on game day and beyond.

We’re taking the fan experience to new heights

Let’s Get You Game Day Ready

Dyehard by Follett’s best-in-class retail experience for collegiate teams is now available for college campuses across North America. Together, we create one-of-a-kind fan experiences that ignite passion for your team, drive attendance on game day, and build lifelong loyalty. See how we’re reimagining the collegiate athletics retail experience in store, in venue, and online.

Learn More
NIL and On-Demand Merchandise

Choose from thousands of made-to-order items through our Follett On-Demand solution, branded for your team and school with no minimum orders or hidden fees. Everyone from aspiring students to alumni can celebrate their teams and players with personalized merchandise at lightning-fast lead times.

Plus, we have everything you need to get on board with the NIL revolution—from jerseys to premium sideline brand partnerships.

Learn more about Follett On-Demand
Pop Up Events

When our vendor partners set up at an athletic event, they do it all: enhancing the experience with memorable activities, providing top-tier assortments and service, and driving excitement and engagement that strengthens campus spirit.

Get Inspired

Check out our virtual lookbook to explore how schools of all sizes are reinventing the campus store to create memorable, authentic experiences that resonate with every member of their community.
Take a look
WHAT OUR PARTNERS SAY
“During the final home games for softball and baseball, our pop-up shop was inviting, well-stocked, and tailored to UTA fans’ needs. The assortment of sport-specific gear and accessories has been outstanding–our teams consistently bring in items that resonate with UTA fans.”
UTA logo
Paul Beaulieu
Market Leader, The University of Texas at Arlington

How one campus store delivered a best-in-class fan experience

See how the Hokie Shop at Virginia Tech stocked up with an unmatched selection of gear for the biggest championship of the season.
Watch the Video