Follett Partners with Beyond Yoga to Expand Women’s Athleisure Assortment in 29 Campus Store Locations This Fall
WESTCHESTER, ILL., Jul 28, 2022 – Follett Higher Education, North America’s largest campus retailer, today announced the launch of a new brand partnership with Beyond Yoga. This fall, students and campus members across 29 Follett partner schools will enjoy access to branded apparel products from the popular activewear brand.
“Beyond Yoga is known for its incredibly soft, high-quality materials, and we can’t wait to bring these women’s athleisure products into campus stores for the upcoming school year,” explained Meredith Crowder, senior buyer for women and children’s apparel at Follett. “Students, faculty, staff and the surrounding community of these schools will be able to showcase their school pride while maintaining both style and comfort – it’s a win-win!”
Follett’s General Merchandise team has partnered with Follett On-Demand – a premier provider of online store solutions for institutions and athletic departments across the country – to decorate the Beyond Yoga apparel with the institution’s brand. These licensed Beyond Yoga products, which include women’s tops and bottoms made in the USA, will be exclusive to Follett campus stores.
“Follett continues to be the leader in bringing in new brands to the collegiate market. We are thrilled to partner with Beyond Yoga to provide this new, exciting product to our customers,” said Follett’s Chief Merchandising Officer, Chad Phillips.
Beyond Yoga is the latest to join Follett’s ever-growing assortment of premier athletic brands, supporting the continuing trend of versatile apparel that can be worn while lounging, working out, heading to class, attending athletic events and more. While the launch of Beyond Yoga will be limited to select campuses, the brand will be expanded to even more campus stores throughout Follett’s 1,100-location network in the future.
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About Beyond Yoga | www.beyondyoga.com
Beyond Yoga is the buttery soft activewear & athleisure brand that combines performance with comfort. Female founded and led with an over 89% female identifying team, Beyond Yoga is now proud to be part of the Levi Strauss & Co family. Beyond Yoga collections are responsibly made and inclusively sized for looks you can sweat in, relax in, and believe in. Beyond Yoga manufactures responsibly from their own line of soft performance fabrics, wear-testing every size for your best fit ever, and using their profits for good. Beyond Yoga is here to celebrate who you are with the comfort you deserve, because you should never have to work out to fit in.
About Follett Higher Education | www.highered.follett.com
Follett Higher Education is a prominent and historic omni channel retailer and educational service provider supporting students, faculty, campus administration, alumni, and the surrounding community. Currently ranked #57 on Digital Commerce 360’s 2021 Top 1000 list, with more than 1,100 physical and 1,750 eCommerce collegiate retail stores across North America. It is one of the world’s largest sources of physical and digital academic content as well as emblematic collegiate merchandise from more than 6,000 publishers and merchandise partners to millions of students. Known for its inclusive access program, Follett ACCESS, Follett is changing equitable access to course materials on more than 300 campuses and growing every day. At Follett Higher Education, we enable faculty to teach, students to learn, institutions to run and fans to celebrate.
Media Contact:
Follett Higher Education
Samantha M. Swick, VP, Public Relations and Campus Marketing
708.307.1099 | sswick@follett.com
