Local Marketing

The most effective marketing campaigns are those specific to your campus community. Our Local Marketing team will work closely with you and your store team to develop a custom marketing plan that takes maximum advantage of on- and off-campus media to drive traffic to store events like readings and book-signings by faculty and visiting authors. Tailored merchandising plans may include printing t-shirts for student organizations, stocking book titles that complement popular courses or campus events, or developing commemorative items for reunions and other alumni activities.