Reimagining Merchandising: The “Before and After” at Two University Campus Stores

June 20, 2023

Episode 2, Season 1.

In this episode, we welcome Traci Gambino, Senior Director of Visual Merchandising at Follett Higher Education, to discuss campus store transformations. Last fall, Traci and her team launched a “roadshow” to reimagine visual merchandising at campus stores across the country.

Today, you’ll hear from store managers at two of those stores — Lucy Jones at Xavier University and Joyce Freeman at Bethune Cookman University — to discuss how these changes have improved the shopping experience, driven sales, and inspired their campus communities.



From admission to graduation, and every milestone along the way, your school’s brand represents a one-of-a-kind experience. Tune in to “What’s In Store” from Follett to hear higher ed thought-leaders discuss how campus services are impacting access to course materials, campus pride, and student success. Each episode will give you fresh ideas to help your campus engage students, improve outcomes, and celebrate the academic journey.