WESTCHESTER, ILL., Feb 23, 2022 – Officials at The Brandr Group (TBG), the leading group licensing agency in Name, Image and Likeness in college athletics, and Follett Higher Education, the largest campus store operator in North America, today announced a partnership that will bring apparel and jersey sales to schools with players who have opted in to TBG’s group licensing programs across the country.
Follett will promote player and team top apparel and non-apparel brands both in-store and online building an outstanding product assortment and consumer shopping experience. In addition to the apparel and non-apparel assortment, Follett will also bring customized jerseys to the market across several key sports.
“This is a banner agreement for The Brandr Group and will bring incredible revenue potential within reach to the widest range of student-athletes,” said Wesley Haynes, CEO of The Brandr Group. “Follett is a leader in on-campus and local community in-store presence. This is exactly the type of partnership we envisioned when we moved into the NIL group licensing space, knowing it had tremendous potential to create new, meaningful opportunities that could support athletes from a wide variety of athletic backgrounds.”