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Follett’s Chief Digital Officer Talks Digital Disruption at IBM Think 2018

WESTCHESTER, IL, Mar 21, 2018 – Roe McFarlane, Follett Higher Education’s Chief Digital Officer, was a keynote presenter at the IBM Think 2018 conference on March 20. Roe joined other industry luminaries, technical experts and senior IBM leaders to talk about strategies and technologies companies are using to reimagine customer interactions.

Roe spoke about Follett’s leadership in campus retailing and commitment to creating customized shopping experiences through our ecommerce platform across Follett’s network of 1,200+ campus stores…and working with IBM to do it. He also spoke about digital disruption in a panel discussion the day before.

Here's the recording of his Think presentation.