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Fan Shops

Put your athletic brand in the spotlight with stadium shops and omnichannel retail solutions that deliver a world-class fan experience and the widest assortment of merchandise to help every fan celebrate your team.

Retail experiences that elevate your brand & engage fans

Follett Athletics

We’re taking the fan experience to new heights. Through Follett Athletics, campuses can offer one-of-a-kind experiences that reimagine and redefine how college athletics are celebrated. Together, we’ll find a solution that puts the spotlight on your team—online, in-store, and in-venue—to ignite fan passion, drive attendance, build loyalty, and more.

Explore the Spirit of Athletics
Drive Game Day Engagement

When you bring together Dyehard and Follett, the result is a laser focus on collegiate athletics and forward-thinking retail. We’ll collaborate with you to create the greatest opportunities for exposure and design a fan experience that fully supports your teams and players.

From stadium shops to mobile and pop-up experiences, we’ll help you transform any venue into the ultimate destination and tailor your merchandise selection for specific events and audiences to take your athletic brand to the next level.

WHAT OUR PARTNERS SAY
“The needs of athletic departments are getting more and more complicated: negotiating with vendors, getting a breadth of product…Bringing together Follett and Dyehard allows us to combine our expertise in collegiate athletics with Follett’s deep knowledge of campus retail operations, creating the best of both worlds.”
Wes Day
CEO, Dyehard
Made-to-Order Merch for Gameday, NIL, and More

When it comes to merchandise, Follett On-Demand is the future: personalized collegiate-licensed apparel, gifts, and supplies with no order minimums or hidden fees. Help every club, group, and sport show their pride with branded and personalized gear at industry-best lead times.

Get access to thousands of made-to-order items and leverage Follett relationships with all NIL licensing agencies to support every sport and opted-in athlete. Our hot market capabilities allow us to quickly launch championship lines to help your campus celebrate its wins with same-day manufacturing.

Learn more about Follett On-Demand
Brands Fans Love

Dyehard by Follett offers a comprehensive assortment of the most in-demand products and sideline brands, which includes a range of styles, personalized jerseys, and cutting-edge merchandise. Our good, better, best pricing structure makes it easy to offer merchandise at price points that work for every fan.

Explore our Merchandise Solutions

Get Inspired

Check out our virtual lookbook to explore how schools of all sizes are reinventing the campus store to create memorable, authentic experiences that resonate with every member of their community.
Take a look