Consumer Research

Follett's multi-tiered, research-driven marketing and merchandising strategies will ensure that your campus store remains a high-traffic destination throughout the school year. Regular feedback from our customers, at all levels, drives our marketing and campus store roadmap for the academic year. Collected both in and out of store, on and off-campus, we consistently connect with our customers- managing a combination of proprietary and third-party research to support and enhance the campus experience.