Aug 11, 2016 –
Follett Corporation today announced that Roe J. McFarlane has been named Chief Digital Officer for Follett Higher Education Group (FHEG), higher education’s largest campus retailer. McFarlane joined Follett in 2013, most recently serving as senior vice president of ecommerce, digital product management and marketing. His latest promotion reinforces Follett’s commitment to further advancing academic digital delivery and leading ecommerce platforms for its 1,000+ campus partners and millions of store customers.
In his new role, McFarlane will continue to manage and drive business innovation in ecommerce and online analytics for FHEG’s 1,600 eFollett.com virtual stores. He will also oversee digital advertising, strategic marketing and product management for Follett’s academic tools and digital solutions such as includED®, BryteWave™ and Follett Discover™.
“Led by Roe, our digital team has done a great job keeping pace with fast-changing technology and shifting customer expectations,” said Ray Griffith, President and CEO of Follett Corporation. “I’m confident that the positive momentum behind FHEG’s digital strategy and its value to the institutions we serve will continue to grow and accelerate under Roe’s expanded leadership.”
Prior to Follett, McFarlane held leadership positions at Redbox, RR Donnelley Digital Solutions Group and Corel Corporation. He has a Bachelor of Arts from St. Francis Xavier University and a Master of Business Administration from University of New Brunswick, Canada.
For more information about Follett, visit www.follett.com.
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About Follett Corporation | Follett.com
For more than 140 years, Follett has been a trusted partner to preK-12 schools, colleges and campus bookstores, taking care of the critical details that make it easier for schools to run, teachers to teach, students to learn and fans to celebrate. A leading provider of education technology, services and physical and digital content, Follett currently works with 70,000 schools and operates more than 1,250 local campus stores and 1,600 virtual stores. With the 2016 acquisition of Baker & Taylor, LLC, Follett's reach also extends into the public library and global retail markets. Today Follett Corporation is the world's largest single source of books, entertainment products, digital content and multi-media for libraries, schools and retailers. Follett is a $3.6 billion privately held company headquartered in Westchester, Illinois.